From his base in Southern California, design veteran Eric Crandell seamlessly bridges the gap between art, music, and fashion. His album cover art, t-shirts and silk-screens can be found internationally at several leading retailers.
Eric started on the ground floor of the thriving dance music scene in Los Angeles soaking up the warehouse and underground parties that came to define the LA dance music sound of the 90’s. Always grassroots, innovative, focused on the community, the music and the art that was around at the time.
During this time Eric Crandell began to envision and develop a new way of combining his interest in the arts, music, and nightlife. This vision all came together with the advent of Club Stereophonic, a live music club that set the staple for later clubs in the LA scene. Stereophonic combined live art/painting, with world class DJ’s/ bands, and featured the work of emerging artists such as Shepard Fairey, etc.
As part of Club Stereophonic’s line-up Eric formed a relationship with Ubiquity Records and began to showcase the Ubiquity roster in the club. After this period, Eric got hired onto Ubiquity Records as Art Director. Here he honed his already blossoming skills into advancing the Ubiquity T-shirt Line, and designing album covers by countless artists on the Ubiquity label.
Eventually, Eric started his own design line that is now known as 101 Apparel. Immediately the response has been overwhelming; select premium retailers have flocked from all over the globe from New York, Paris, Berlin, London, Amsterdam, Madrid etc..
101 takes inspiration from various genres and cultures, showing influences from classic designers of the 60’s & 70’s such as Alexander Girard, Milton Glaser and others. Combined with an extensive background in music related design, his art has a focus on imagination, authenticity and new ideas. Future and past projects / collaborations include:
• 2k by Gingham • Lodown Magazine
• Mitchy Bwoy • Nightmares On Wax
• Harmonic 313 • Skate Study House
• Six Pack France • Soul Rebel
• Ubiquity Records • Wax Poetics
+ more..stay tuned.
We are holding the Canadian 101 Apparel 2009 Sample Sale from March 10th – March 15th. All t-shirts will be $25.00 CAD which is cheaper than the American retail of $24.00 – $30.00 USD. We haven’t yet decided on the prices for the sweaters, messanger bags, or the Colors In Rythem organic series by 101 Apparel. We’ll get back to you as soon as we figure out all of the final details!