Infamous Atlanta-based brand, Chilly-O recently sent me their Holiday 2009 lookbook. Their brand really captivates and promotes true local Atlanta culture. I also greatly respect their business ethics about not trying to flood the market with their brand or by hyping it up through all of the popular blogs. They want people to buy it because they like it and want too, not because it’s hyped. However, through this mentality and ethics major magazines including Antenna, Transworld, YRB, XXL, Vice, and others took notice. Now it’s time for the rest of the world to take notice! Keep your eye out for Chilly-O as you’ll be seeing and hearing about them a lot more in the near future.