Nike World Expo Pack | Detailed Images

As the Shanghai World Expo continues to attract tens of thousands from all over the world to fly into one of Asia’s quintessential international hubs, labels, countries, and companies continue to roll out special items and designs to commemorate the event.  Nike has created a pack of sneakers based on the Chinese Pavilion and rendered the minimal, geometric graphics onto an Air Max 90 and a Blazer Mid.  Check out detailed photos of the collection which reveal colourful insoles with matching graphics for the Shanghai World Expo pack.  Another interesting feature about these shoes are that they feature the Nike Grind outsoles that are made out of recycled components, so these shoes are extra green, and fall in line with the Chinese Pavilion them of “Better City, Better Life”. 

SOURCE: Freshness Mag

DVS x LRG ‘Give Me My Money Chico’ Sneakers

Celebrating the first ever full length skateboard video production, ‘Give Me My Money Chico’ from LRG and its rider Chico Brenes is a collaboration shoe project with DVS. Chico aka The Cheeks, is a mutual rider of both DVS and LRG and it makes sense for this double name sneaker collaboration. The limited edition shoes come packaged with the Give Me My Money Chico DVD that will make its premiere this Thursday, April 1st. Anthem model is used as a base for this project and highlighted by the use of green colour that is synonymous of LRG. Double brand tongue tag indicates the collaboration along with custom inner sole with Give Me My Money Chico printed inside. Be at El Rey Theatre in Santa Monica to show support for The Cheeks and the whole LRG skate team.

SOURCE: Freshness Mag

Crooks & Castles Fall 2010 Collection Preview

I don’t know what it is about Crooks & Castles but they just can’t do anything wrong; with every new collection that they release it is always better than the last.  Crooks & Castles just revealed a preview of their Fall 2010 collection.  The new collection consists of some high-quality pieces which prodominantely feature black, white, and grey colourways.

SOURCE: SneakHype

Heyday Footwear

Think everything you like about sneakers, all encompassed into one single pair of kicks– a little bit of luxury of Lanvin tossed in with Rick Owens and Martin Margiela’s sense of style, yet with a touch of approachability Nike possesses.  There you go, mix everything together and you would come up with Heyday.  The upcoming luxury sneaker label was founded in 2006 by Boston-based footwear designer, Darin Hager.  Hager is a veteran of labels such as Puma and Sperry Top-Sider, and is a meticulous worker when it comes to his own designs and label.  Hager aims to draw the best of all and incorporate them into his work.  He used the best materials and construction and combined different trends into one timeless, wearable style.  Think premium soft grain and patent leather mixed in the same shoe for a sophsticated tonal effect, straps for a contemporary, futuristic look and an unparalleled imagination, all in a simple palette of classic black and white.  Score some sneakers that will be the envy of many for years to come and cater to the needs of your feet?  Look no further than Heyday.  The collection is now available online at Revolve Clothing.

SOURCE: Freshness Mag

Diamond Supply Co. NYC Pop-Up Shop

Californian sunshine lights up the dreary New York winter with Diamond Supply Co. moving into to Lower East Side in the form of a pop-up shop.  Diamond Supply Co. is a skateboarding apparel, gear and accessories label created by Nick Tershay a.k.a Nick Diamond back in 1988, when skating evolved from a subculture of surf to a street sport in the cities and away from the sea.  Diamond Supply Co. is known for its bravado and cheeky graphics, and of course, the diamond logo which blings out the label’s products down to the “Hella Slick Wax”.

The label’s move to NYC is facilitated and housed by Lower East Side retailer, Prohibit NYC.  The space opened today and will be up and running till the end of the year.  Not just bringing a dose of the west coast to the city, the pop-up venture actually sports items tailored specifically for the NYC skaters.  The NYC items are limited edition and includes apparel ranging from graphic tees, hoodies, pullovers, hoodies and the every-popular varsity jacket– all in a brooding New York black and white with New York specific references.  One of the tees, DLNY takes a stab at the DKNY ad mural on Houston Street and tweaked it to fit Diamond Supply Co.  Aside from specialty items, the label has also brought along their Holiday 2009 collection.  So drop by the pop-up store hosted within Prohibit on your Holiday shopping trails and pick up some ice along the way.

Diamond Supply Co. NYC Pop-Up Shop

Prohibit NYC
152 Allen Street | Map
New York, NY 10002

Event Dates: December 17th (Thursday) – December 31st (Thursday)

SOURCE: Freshness Mag

Nixon – The Player Gold / Black Watch

The Player is one of the staple models from Nixon which has maintained a good following.  Their latest offering puts a twist to the classic design in two tone gold and black colourway that adds more luxurious feel to the time piece.  Stainless steel is plated with shiny gold colour while the black is less shiny in matte finish providing a good contrast.  Simple face is void of numbers and features a single stone at the 6 o’clock position.  The dial is covered by a non scratch mineral crystal glass and this watch is water resistant to 100m.

SOURCE: Freshness Mag