Our friends over DeadStock Kicks recently collaborated with GoodWood NYC on some dope pins. They are currently available through pre-order for $15.00 USD and are limited to 50 pieces. To purchase head over to DeadStock Kicks online store.
SOURCE: DeadStock Ric
Curren$y and Stalley perform their song “Address” live for the first time ever at DD172 this past Wednesday (April 21st, 2010) with Ski Beatz, Daru on drums, Brady on bass, and John on guitar. Stalley is stylish as usual sporting the Lacoste x A.R.C. polo, a custom GoodWood NYC pendant, and a Wood Shock watch. Video footage courtesy of FreshHONESTY.
Defam|Nation x Life Of Villains
Now available at the Defam|Nation online store.
Pre-order the Defam|Nation GoodWood piece today for $50.00 USD. For all pre-orders, they will ship out next Wednesday, March 24th. The official release date for the Defam|Nation GoodWood pieces is on Friday, March 26th, and they will be retailing for $65.00 USD each. Head on over to the Defam|Nation online store now to reserve your’s today!
The good people at Creative Control take us into the home of the wood Jesus piece. GoodWood NYC creator Kerri O’Connell holds it down and gives us a brief look into the workings of GoodWood. This credible New York jewelry designer has collaborated with many clothing lines and recording artists; Mos Def, Bun B, SVPERB – the list goes on. GoodWood NYC are veterans, and made their start into exposing the line through prominent online retailer Karmaloop but soon expanded after all of the local exposure and business they were getting.
In efforts to help those affected by the earthquake in Haiti on Tuesday, Award Tour will be releasing these beanies. The Award Tour pins were crafted by Good Wood NYC and made in small quantities. The beanies come in Charcoal, Navy, Maroon, Army Green. The “Relief Beanies” will be releasing today at 6:45PM EST in the Corner Store. ALL of the proceeds from these sales will be going to Haitian relief efforts.
Also, if you can’t get your hands on one of these beanies but still want to contribute to the relief effort, check out the Give On The Go campaign. The Miami-based non-profit orgfanization linked up with Wyclef Jean, a native of Haiti, to do their part in helping. Simply text “Yele” to 501501 to donate $5 to the Yele Foundation, a leading foreign aid organization in Haiti. Every little bit helps.
SOURCE: The Award Tour
For our readers who don’t know you, please introduce yourself and let us know what you do.
My name is Andrew, I own a store called Tradition. We currently have two locations, one in Westlake Village and one in Ventura, CA.
What is life like up in California, As far as music, fashion, and popular culture?
California is great… The weather is nice year round, and there is a great music, art, and fashion scene.
There are so many shows, that on almost every day of the year we have the luxury of being able to see our favorite band, musician, or artist.
Tell us a little about Tradition and the people involved?
I started Tradition with my partner, Jason Gaines. Both of us were previously buyers at Fred Segal before we decide to open Tradition. I felt like we had put in our work and really gained the knowledge that was essential to open a store that would truly stand out.
Jason and I grew up together in Thousand Oaks, just a few minutes from where our Westlake Village store is located. Jason was an athlete, playing basketball throughout High School and College. I played in hardcore bands my whole life… My main band, Strife, released four albums and toured all over the world. I feel like our differences in backgrounds and attitude really help to shape the overall feel of Tradition.
What kind of brands does Tradition carry?
We carry many of the Streetwear staples such as The Hundreds, Crooks and Castles. 10 Deep, Diamond Supply, Stussy, Fresh Jive, and Black Scale. As well as footwear brands such as Nike, Vans, Supra, and Converse.
We also try to stock many up and coming brands, brands that you wont see in every other store. These are the brands that set us apart from a lot of other Streetwear stores, and these are also the brands the have a shot at becoming the “next hot” streetwear brand.
Some of my current favorites from these brands are Civil, Bloodbath, Heist & Co, Teruo Artistry, Pro & Cons, and Quality Control.
What are some of your favorite brands out right now?
Black Scale is definitely one of my favorite brands at the moment. They are still fairly new to the game, but they are already giving some of the big brands a run for the money. They are definitely the brand to watch in 2010.
I really try to support newer brands, and I really dig what Civil, Bloodbath, and Pro & Cons are doing at the moment.
What new upcoming events or releases are you currently working on?
We are constantly working on new releases, collabs, and events…. We just released our “Mighty is the Pen” tee with Bloodbath. We threw a release party as well and had performances from Young De, El Prez, and Astro.
We currently have collabs in the work with GoodWood, Pro & Cons, as well as a capsule collection with Quality Control. We also have a shoe in the works that is still in the beginning stages.
We opened our Ventura store only a month ago, so we will be throwing a big grand opening event in the next few months.
We consistently host art shows at Tradition as well. Currently we have a show on display by graffiti legends, Yem and Mear. We have already started booking shows in 2010 for Asylm, The 7th Letter Crew, Chase Tafoya, and more.
Another project that we are working on is the Tradition mixtape. This is a project that I am personally really excited about because I am producing every track on the mixtape. The mixtape will feature all new material and verses from B-Real, Ras Kass, Apathy, Ryu, Chace Infinite, Krondon, Planet Asia, Tristate, Young De, El Prez, Bleu Collar, Sick Jacken, Oseeola, and more. Look for that to drop sometime in January.
What would you say are the most difficult aspects or being in your line of work?
I would say the current state of the economy is really fucking things up right now…. brands and stores are struggling to survive, and it’s a really stressful time. As stores start closing down, brands start opening up their distribution to pick up that slack, and you are starting to see a lot of streetwear brands in sores that should not be carrying them. We do our best to just keep our overhead low, and will continue to grind it out until things hopefully turnaround.
The fashion and music worlds are often tied together…What music artists out right now are grabbing your attention?
I am really involved in music, and I would actually consider it my first love…
Hip hop wise I would say to definitely look out for Young De… He has been grinding hard on the music scene, and he is definitely someone to watch in 2010. As far as newer cats go, I am also really digging El Prez, Oseeola, Freddie Gibbs, and Fashawn.
We update our blog daily with new music, so be sure to check out our site and download some of that new shit!
Tradition (Westlake)
2895 Agoura Rd.
Westlake Village, CA
91361
(1-805)-497-4717
Tradition (Ventura)
518 E. Main St.
Ventura CA
93001
(1-805)-643-8805
CAUSE is keeping up with appearances with another show set for December 22nd at Webster Hall Studio. We’re obviously on-board with this event, and recommend anyone in the NYC area to hit this up. Other sponsors include RockSmith, illRoots, GoodWood NYC, UpScene Clothing, Last Pictures, Mission X, Billboard, and the DeadStock Kicks family! This is an event that’s not to be missed. Special guests and live performers include DJ Fat Fingaz, DJ Ill P, Prophit, Shanelle Gabrielle, Akillies, Lyriciss, and more! 19+ to enter.
If your in NYC and want to have a night of fun, hit up Alibi Lounge for another Ill Banger Thursdaze event with the usual suspects.
