The Goodie Bag caught up with world-renown sneaker collector and entrepreneur, Deadstock Ric.
Hey, tell us a little information about yourself. Who are you and where are you from.
Hey wass up, names’ Ric’ A.K.A. Deadstock Ric and I am from New York reppin’ Brooklyn. I run an online sneaker company thru the social networking site MySpace, specializing in vintage sneakers and items, also do consignment with kids in the New York area. I have done 3 sneaker events, 2 club events and one on a boat.
What is life like up in NYC? As far as music, fashion, and popular culture.
Its amazing out here, we set all the trends for what goes on around the country in my opinion. Music, fashion and popular culture is a lifestyle for many. How you wear ya clothes, what you wear, what you listen to. Everyone has their own style out here and are not afraid to step out the box, which is dope about the NY scene. The best part about fashion and music in NY is that in each borough there is a different sense of style and way of life.. NY is really unique for that.
Tell us a little about Dead Stock Kicks and the people involved.
We are an online sneaker company; we work off MySpace and sneaker forums. We sell vintage sneakers and clothing, throw events and really for the people. We do a lot of stuff with up and coming brands and just live our life thru the sneaker culture. We got a small team where everyone plays a role within the company. Some sell sneakers, some work with the events. It’s a good mix and balanced in a way that everyone does what they feel comfortable doing within the company.
What are some of your favorite brands out right now?
I love the UpScene clothing movement, their designs are sick and a lot of growth is to come of them. I will always wear my Stussy, 10.DEEP, and RockSmith. I always look out for those guys. I am also very close with the GoodWood brand, the whole concept of jewellery made out of wood is so dope and the people behind it are amazing. I gotta show love to Flud watches, Don’t Question Kings, Dirty Jax, Pugzee and SoleFood NYC. There are many more and if I missed you guys, MY BAD!!!
What new upcoming events or releases are you currently working on?
I work with an unsigned artist so we have come together and started a company called “City Of Dreams”, so we are going to be throwing concerts and networking parties in the city. Our first event was the CAUSE 3rd Annual NYC Celebration Concert in the city on Saturday, September 5th. You can check him out over on MySpace, myspace.com/causenewyorksfinest.
We are going to take it one step at a time and have fun with it. Look out for a lot to come in the fall and the new year.
What would you say are the most difficult aspects or being in your line of work?
Straight up, it’s a risk. To put everything on the line for an outcome. But, then again that’s life.