IMPRM’s Spring / Summer 2010 collection is entitled ‘The War Within’. With this sean they debuted their new tagline ‘ Made For Go Getters; just because that is really the essence of Imperium. IMPRM dedicates and affiliates themselves with those who seek power and success in whatever their field of trade / expertise is. That is why we chose Anwar Washington and Sean Lyles for our lookbook. Anwar is a character and personality in his own regard. You’ve probably seen him in a few shoots as well as a few print ads including a legendary Stussy one. Sean is a self-taught photographer who has a very honest style. IMPRM stages their lookbook at the shooting range to showcase their upcoming range of fleece including sweaters and crewnecks. In addition, they introduce new designs for Spring / Summer that will come in an assortment of colours like blue, yellow, red, and grey. Stay tuned for more to come.
