IMPRM Spring / Summer 2010 ‘The War Within’ Lookbook

IMPRM’s Spring / Summer 2010 collection is entitled ‘The War Within’.  With this sean they debuted their new tagline ‘ Made For Go Getters; just because that is really the essence of  Imperium.  IMPRM dedicates and affiliates themselves with those who seek power and success in whatever their field of trade / expertise is.  That is why we chose Anwar Washington and Sean Lyles for our lookbook.  Anwar is a character and personality in his own regard.  You’ve probably seen him in a few shoots as well as a few print ads including a legendary Stussy one.  Sean is a self-taught photographer who has a very honest style.  IMPRM stages their lookbook at the shooting range to showcase their upcoming range of fleece including sweaters and crewnecks. In addition, they introduce new designs for Spring / Summer that will come in an assortment of colours like blue, yellow, red, and grey. Stay tuned for more to come.

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