Leaders Of The New Cool Returns To Chicago

Leaders Of The New Cool concert series returns to Chicago.  This will be the twelfth instalment of the traveling hip-hop concert series and will feature live performances from Vado, Big K.R.I.T., Marvo, Rockie Fresh, Phil Ade, Surf Club, Rich Hil, Wil May, Scheme, FSM, and DJ Broadway Streetz.

Chicago, IL – July 14th, 2010 – On Wednesday, July 14th, Hollywood East Entertainment along with Fake Shore Drive will host the latest group of artists-to-watch for the twelfth instalment of the Leaders Of The New Cool (LOTNC) at Viaduct Theatre located at 3111 North Western Avenue in Chicago.  The event, hosted by PHLI boutique owner and Chicago legend Dave Jeff, will feature a series of local and national artists selected to perform who all share one major factor: Their potential to redefine the current urban music landscape.

Also on Wednesday, from 4:00 P.M. – 6:00 P.M., Leaders Of The New Cool Chicago artists will meet-and-greet at popular streetwear boutique Leaders 1354 located at 672 North Wells Street in downtown Chicago.  Fans and members of the press are welcome to mix and mingle with the talented group before they take the stage at Viaduct Theatre.

Over the course of the last year as the Leaders Of The New Cool has traveled the country, it has quickly become a nationwide “go-to” for those looking to discover what and who defines the “new cool”.  Most recently, the Leaders Of The New Cool co-presented URB.com’s “South By South Next” stage during the SXSW music festival in Austin, TX that included J. Cole, Donnis, Pill, Freddie Gibbs, and more.  Already successful in New York City, Atlanta, Chicago, and Los Angeles, the series is now entering its second year with monthly dates scheduled for cities such as Orlando, Charlotte, Boston, Detroit, and more.

Doors open for this event at 9:00 P.M.  Advance tickets may be purchased for $15.00 USD at http://newcoolchi.eventbrite.com or at the door for $20.00 USD.

Sponsors for this event include Fake Shore Drive, Ruby Hornet, Vita Morte, PHLI Worldwide, Ashley Outrageous, Frank 151, HipHopDX, Miss LS, and The Goodie Bag.  For all media inquiries regarding the July 14th show, please contact Dominique Maldonado with Hollywood East Entertainment at (1-281)-907-2626 or via e-mail at hollywoodeastent@gmail.com.


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