Blue Blood Spring / Summer 2011 Collection

Eccentric personalities and remarkable friendships have always been important within the world of Blue Blood.  This season the brand was mainly inspired by ‘dirty blues’, ‘down and out kids’ and ‘road warriors’.  In all of these three aspects, two themes strongly take the lead: the bond between family and friends and heritage.  We can strongly relate to love for detail, uniforms, and ‘worn-out’ luxury.  Only after using something intensively it becomes clear whether it has quality, authenticity and personality: this goes out to juvenile sons and delinquent daughters, wild angels and speed devils, but also for our jeans.  In terms of collection Blue Blood concentrated on where we are good at: the passion and outstanding attention for our jeans, with which the ‘new luxury’ denim brand earned its reputation, is brought into the main focus again.

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